We often hear the word cultivar when referring to certain tea's or certain Matcha's, but what does it actually mean? What is the difference between a cultivar and a varietal? How much does this act...

The Journey of Matcha: From Ceremonial Roots to Global Demand (3-5 min read)   Until recent years Matcha was not a beverage enjoyed daily by the masses. Even in Japan—the heartland of Matcha—its c...

(3-5min read)   What is Matcha? What is this powdered green tea that everyone is talking about? What is this tea with mysterious and magical properties that’s gaining so much popularity in th...

(5min read)   Everyone and everything starts with an origin story. And that origin story has an origin story, which has an origin story and so and so forth. The inception of Chajin didn't start on ...